im guessing that the luminol is being used up, thus the reaction stops. i know the reaction has something to do with the presence of oxygen, but beyond that, no idea. when i add H2O2 to the luminol solution i get a quick, bright reaction when the bleach is added. with the sodium hydroxide it lasts a bit longer, but still, we're supposed to get at least 10 minutes, and the most we've gotten is about 10 seconds.