I think the idea is to form the aniline in situ by reduction and use that to form the imine? I'm guessing the dimethylamine is there to generate the benzaldehyde-derived iminium species as a better electrophile for reaction with the aniline?
Ikakurnia: if I were you, I'd pre-make/buy the aniline, just to be sure the reduction step is proceeding as planned, or carry it out as a discrete first step. Be careful though - those sort of electron-rich arenes can be pretty bad for you (e.g. the anisidines). As for forming the schiff base, I've found just stirring the aldehyde and aniline with MgSO4 in toluene is a decent method.