in addition:
It says in my text that it is kinetically difficult because intermediates rapidly decay...
I would prefer to look at this from a different point of view: it requires a lot of energy (i.e., in general, high temperatures) to break for example the triple bond of nitrogen, gaining two nitrogen atoms ( as one aspect of the total events).
hence, this doesn't happen very often, therefore the overall speed ( i.e molecules transformed per second) of this is low
I guess, my main questions are how is N2 + 3 H2 2 NH3 thermodynamically favorable? What does thermodynamically favorable mean exactly?
in your example: from two nitrogen atoms and 6 hydrogen atoms, you will gain more energy if you formed two ammonia molecules than the what you would gain from forming a nitrogen molecule and three hydrogen molecules
regards
Ingo