The proof I've always seen associated with this involves fractions.
(1/3) = .3333...
3 x (1/3) = (3/3) = 1
3 x .3333... = .9999...
(3/3) = .9999....
Who the hell invented math anyways? I mean subtraction is the addition of negative numbers, division is multiplication of fractions, and all math can be done with just 1's and 0's.
CRAZY.