Well, let's see...I think you're only complicating things...LOL... It's very simple, and I believe that Mitch already answered your question:
First: compounds that have stronger chemical interactions with the stationary phase than with the mobile phase will be more retained in the column, having a greater retention time.
Second (the reverse of the first sentence): compounds that have weaker chemical interactions with the stationary phase than with the mobile phase will be less retained in the column, having a shorter retention time.
This difference in chemical interactions between two compounds allows their separation by retention times in the column.
Look, "the reverse" here only means that the compound has a greater or smaller interaction with the stationary phase. But in terms of chemical interaction it is the same, such as partition/adsorption interactions, for example.
I hope I could help you to clarify your doubt...or...did I make you get more confused? LOL.