Well, almost by definition, a reference standard is bought, not made. The people selling the reference standard may not have made them -- at least I know some NIST standards are made by outside vendors. What the people who sell them do is characterize them, and guarantee that the concentration, activity level, whatever is what they say it is. They do this by carefully comparing against another standard, which is likewise compared against another standard, which is likewise ... well, as far back as regulatory bodies need to go.
As for purified, powdered forms of phytochemicals, and how they're made, that I don't know. Perhaps you do? You're using the standard to compare against, what? Are you own samples purified in any way? The only difference between your samples and the vendor's standards may well be the extra certification steps, or possibly no real difference at all.