It really does depend on your substrate. Most of my stuff dissolves and runs in pentane. Like with an R
f of 0.8 or higher on pure pentane. Can't slow that down much without using reverse phase. So, yeah, I use straight pentane a lot. Because most of my stuff dissolves in pentane, I will use it as a starting point. I'll add diethyl ether, about 2% at a time, to get stuff to change R
f. This being said, I have run columns with pentane, any mix of pentane ether, methylene chloride, methylene chloride/pentane, ethyl acetate, ethyl acetate/methylene chloride, diethyl ether, THF, THF/hexane, THF/hexane/methylene chloride, xylenes, benzene, toluene, various combinations of these with pentane/hexane, and chloroform. I've used others, but only rarely.
I really like how silica gel columns become translucent with the addition of methylene chloride or chloroform.