Edit: I take that back. I'm just going to explain, because I fear me trying to lead you in the right direction isn't going well (my fault).
A carbonyl carbon is electron deficient, due to having a double bond to a more electronegative atom (oxygen). The carbonyl bond has two resonance structures - one with the double bond between the carbon and the oxygen, and one with a single bond between the carbon and oxygen with a formal negative charge on the oxygen and a formal positive charge on the carbon. Adding electron donating substituents to the carbonyl carbon makes the overall stability of the carbonyl group increase, but it weakens the importance of the resonance structure where the carbon and oxygen have a double bond. This is because the carbon is now more electron rich and more willing to give up the pi bond electrons to oxygen. Vice versa applies too. When you add electron withdrawing substituents to the carbonyl carbon, it becomes even more electron deficient and is less willing to donate the pi bond electrons to the oxygen - the importance of the c=o double bond resonance structure increases.
With IR spectroscopy, a more importance c=o resonance structure means a higher stretching frequency because double bonds are stronger than single bonds.