What I'm getting at is I think you'd be better off considering the fuel efficiency in terms of kJ/g rather than kJ/mol, because I think this is more relevant to the scenario of storage and handling in a camping scenario. Using the molar mass you can calculate these figures - so it is a combination.
If we take ethanol and wood as an example:
ethanol is better than wood for cooking at a campsite because it would last longer. Is that because it releases less heat per mole compared to wood or because it has a lower molar mass?
Wood releases more heat per mole, but one mole of wood weighs about 3.5 times the mass of one mole of ethanol. If you do the calculation, you can see that even though one mole of ethanol provides less heat than one mole of wood, one gram of ethanol will release about twice as much heat as one gram of wood.
There is no right answer to the question - you could argue in favour of a few different options - remember that wood, kerosene and propane are all commonly used as camping fuels (as far as I know ethanol is not). It's a question of balancing various advantages and disadvantages. To say anything with toxicity can be disregarded is a bit heavy handed I think - but it's a subjective question so if you think that is the top priority then that's fine.
My approach to this question would be:
1. Calculate energy return in kJ/g for all fuels and rank them- for me this is top priority
2. Now consider other factors - if you have two fuels with similar energy returns, but with clear differences in stability/cleanliness etc. you can clearly argue against the "dirty" fuel and eliminate it. Alternatively if you have two clean, renewable fuels but one gives a better energy return, then you can eliminate the less efficient fuel.
3. I would argue the case by eliminating options one by one (with justification) until you are left with what you think is the best option. When you are down to the last 2 or 3 options it could be sensibly argued in different ways depending on what you think are the most important factors.