The IUPAC name would be (Z)-1-bromo-2-chloro-1-fluoroethene. Note differences compared to yours (hyphenation, parentheses, substituents in alphabetical order)
The comment regarding the locants refers to why it is not called (Z)-2-bromo-1-chloro-2-fluoroethene. The names describe exactly the same structure, but we choose the name in which the locant numbers are lower.