Is there some reason they're stoichiometric? What you want is for HCl to react with peroxide, the product of that reaction to form a chloronium ion, and for that chloronium ion to react with water. (If that's actually the mechanism, which was a controversy on here earlier.) Seems like if that's how it works, what you want is to keep your HCl concentration as low as possible and still get a decent rate, because the more HCl, the more byproducts.
OTOH, if the mechanism is actually formation of HOCl and direct addition of that to the double bond, it's another story.