I think the driving force is the formation of entropically favorable chelated cycles, which show a great stability relatively to the starting ethene compound.
Moreover, I think that the trans effect is not obeyed because , even if the trans series for ligands places aryls before pi-coordinated alkenes in order of increasing the trans effect, the platinum drowns the electrons from C5 aryl anion very closely to inner methal sphere( because aryl anion is a soft, highly polarizable anion). We can spot this from the NMR, where we can see that H6, even if the closest one to C5 anion, is the most deshielded). So the aryl group directs the substitution, and aparently the trans effect isn't obeyed.